Part I: Can your business keep up with holiday shoppers?

Your Customers Are Shopping More Than Last Year! Is Your Business Ready For The Holiday Rush?

December online shopping spend is expected to outperform November online shopping spend by almost $7 billion (source: eMarketer via Shopify). For retail, this means the number of incoming calls during peak times about products, shipping, etc. will rise, too.

Make sure your lines don’t get jammed. Here are two quick tips to keep communications and information flowing in the midst of this year’s holiday season:

Stay mobile-centric.  
70 percent of smartphone owners surf the web 
while shopping in stores (source: Mitel). They’re showing associates product images, inquiring about online inventory for sold items, and looking for savings. Customers with a company’s credit card may even call while waiting in lines to check how much credit they have. Your contact or customer service center needs to boast strong mobile support to meet this demand.

Keep your website fully integrated.
Customers are online more than ever for holiday shopping and the majority of all contact center interactions are preceded by a website interaction. Since 89 percent of consumers start their holiday shopping online (source: Mitel), you need to ensure your website is fully integrated with advanced contact center offerings like live chat, click-to-call, and co-browsing, so that your online-savvy customers are fully satisfied.

If you have questions regarding product features, brands, or pricing for mobile communications solutions, feel free to contact us for advice. TechVAR’s trusted advisors stay up-to-date with IT trends and solutions to empower businesses; help your company succeed during the holiday rush.

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